Novia Financial, the adviser-focused platform business, has announced it is to cut platform charges starting from 1 January 2023. The reduction will see the headline rates paid by a typical Novia client, with between £100k-£200k on the platform, slashed from 0.50% to 0.30% and 0.35% respectively for firms with over and under £10m of assets on the platform.

This is the first pricing change since its launch in 2008 and shows CEO Patrick Mill’s drive to focus on value for money.

The new charges, which will be applied to new and existing clients, are as follows:

Price tierCurrent chargeNew chargeFor firms above £10m AuA on the Novia platform (Effective from 1 January, 2023)New chargeFor firms with up to £10m AuA on the Novia platform (Effective from 1 July, 2023) 
£0 – £250k0.50% 0.30% 0.35%
£250k – £500k0.40% 0.30% 0.35%
£500k – £750k0.30% 0.20% 0.20%
£750k – £1m0.20% 0.20%0.20%
£1m+0.15% 0.10%0.10%

Under the new terms, a customer with a £150,000 portfolio would have paid an annual platform charge of £750 and will now pay £450 where the adviser firm holds more than £10m of AUA on the Novia platform (£525 for those firms holding up to £10m of AUA).


The minimum fee is to be increased from £75 to £100 from 1 January 2023 and will only apply to clients with small portfolios paying less than £8.33 per month.

Patrick Mill, CEO, said: “We’ve been preparing the ground to position Novia for what we believe is a third era for platforms, differentiating on true digitisation and deeper connectivity. Running alongside our investment in technology and work on microservices, has been a review of pricing strategy focusing on value and transparency.”

“We’ve always taken a sustainable and responsible approach to price which means we aim to strike the right balance between offering great value for money for customers while continuing to invest in our technology, our service, and our people to help create efficiencies within adviser businesses. I’m pleased to say that we’re now in a position to share the benefit of our increased scale by reducing our standard platform charge and simplifying our charging model.”

Share this article

Related articles

Sign up to the IFA Magazine Newsletter

Trending articles

IFA Talk logo

IFA Talk is our flagship podcast, that fits perfectly into your busy life, bringing the latest insight, analysis, news and interviews to you, wherever you are.

IFA Talk Podcast - listen to the latest episode