Winners of the Protection Guru Awards 2022 are announced

Protection Guru, has today announced the winners of Protection Guru Awards 2022. In this, their second year, the awards have been established to recognise the leading lights of the protection industry.

The team at IFA Magazine extends our congratulations to all this year’s award winners.

A celebration of the hard work and dedication of both advisers and insurers over the last eighteen months, the awards are split into four different categories: Individual Adviser AwardsAdviser Firm AwardsInsurer Awards and Prestige Awards.

Ian McKenna, founder of Protection Guru and Director of FTRC, commented: “We were overwhelmed by the positive feedback we received last year when we launched the awards for the first time.  It is important to recognise advisers and insurers who have gone above and beyond, from established advisers to new entrants in the market.  Our aim is to include categories not usually measured but vital growing the number of families protected, such as the use of social media, and categories recognising new advisers and start-up firms.”


Adam Higgs, head of research at Protection Guru, commented: “We are very proud to show case the fantastic work advisers and insurers carry out day in, day out behind the scenes ensuring customers have the right protection and support.  It has been humbling ready many of the entries which describe what a fantastic role this industry can play and we have some very, very worthy winners.”

The winners of the Protection Guru Awards 2022:


Award Winner
Best claim case study Emma Astley – CoverMyBubble
Best use of video social media Robyn Allen – Robyn Allen Solutions
Best use of static social media Frances Howey – Bespoke Financial
Outstanding new protection adviser Amy Fallis – Plus Financial Group

Highly commended: Shaun Payne 3Pillars Financial Planning

Best Protection administrator/support staff Rachel Eason-Whale – London & Country

Highly Commended: Nadia Hazel – FutureProof


Award Winner
Best new protection advice firm Easy Insure Ltd
Best protection advice from a mortgage broker Plus Financial
Best network for protection advice Mortgage Advice Bureau

Highly Commended: New Leaf Distribution

Best protection support group/compliance service Sesame Bankhall

Highly Commended: Paradigm Protect

Protection advice firm of the year FutureProof

INSURER AWARDS (voted for by the adviser readers of Protection Guru).

Award Winner
Best insurer for protecting a mortgaged client Guardian

Highly Commended: Royal London

Best insurer for protecting clients with families Guardian

Highly Commended: Aviva

Best insurer for protecting the income of people with standard occupations LV=
Best insurer for protecting the income of people in higher risk occupations The Exeter

Highly Commended: Cirencester Friendly

Best preventative support service Vitality
Best rehabilitation support service Vitality
Best insurer for protecting business owners Vitality
Best insurer at keeping clients protected Aviva

Highly Commended: Guardian

Best insurer for protecting hard to cover clients Royal London
Best use of social media from a BDM Katie Dennehy – UnderwriteMe

Highly Commended: Ian Prime – Holloway Friendly


Award Winner
The Above and Beyond Award Ashley Hill – London & Country

Highly commended: Vita

Outstanding performance in claims handling Aegon
Protection Guru Doctors’ Award Guardian – Neuro-logical
Outstanding protection adviser of the year Karla Edwards – The Protection Parent
Dedication to protection award Robert Sinclair – Association of Mortgage Intermediaries



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