Special IFA focus: PruFund Planet, investing for a better world

by | Nov 16, 2022

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Worries about higher inflation, lower disposable income, volatile market conditions and the ongoing climate crisis continue to provide challenges for investors looking for sustainable, real returns over the long term from a diversified portfolio. For advisers, finding appropriate investment solutions to help their clients achieve their financial planning and sustainability objectives can be a daunting task.

Pru, part of the M&G Group, has the size and strength as well as the focus to deliver robust, sustainable investment solutions for your clients which reflect their goals and offering risk profiles. Over the following supplement, we highlight just some of the ways in which Pru investments may be suitable for clients concerned about where and how their money is invested and who:

  • want to invest based on their values or moral concerns.
  • believe both financial and non-financial factors can impact on investment performance.
  • want their investments to generate a positive social or environmental impact, as well as a financial return.

As you turn the pages, not only can you read more about these powerful initiatives – but you’ll also find out IFA Magazine readers’ views about the PruFund Planet range which emerged from a recent survey carried out to gauge opinion.


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