Putting first-time buyers front and centre: a week of insight

Unsplash - 19/01/2026

Kicking off today, IFA Magazine’s Mortgage & Property Investment Magazine is dedicating a full week to putting first-time buyers front and centre – exploring the challenges, opportunities, and trends that are shaping this crucial segment of the property market. For brokers and advisers, understanding the first-time buyer journey has never been more important, with shifts in affordability, lending, and government schemes creating a complex but fascinating landscape.

Across the week, our coverage will focus on essential topics including, and not limited to:

  • Supply and affordability: How changes in housing availability and pricing are affecting first-time buyers and what this means for advisers.
  • Lending landscape: Insights on current mortgage options, lending criteria, and what buyers are actually accessing in today’s market.
  • Government and support schemes: From Help to Buy to other initiatives, we explore how first-time buyers are navigating available support.
  • Affordability pressures: Understanding the financial hurdles buyers face and how brokers can provide guidance and solutions.

All insight features commentary and analysis from industry professionals, offering actionable insights and a deeper understanding of what first-time buyers need – and how advisers, brokers and the professional industry as a whole can respond effectively, and create meaningful change.

Stay tuned as we bring together a week of in-depth content, data, and expert opinion, shining a light on one of the most dynamic segments of the property market.

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