As AI shifts from theory to day-to-day application, mortgage and property professionals are sharpening their focus on how it can be used in ways that are practical, compliant and commercially valuable, without losing the human judgment clients rely on.
In this piece, Sam Kirtikar, CEO of The Mortgage Broker, outlines where AI is delivering real impact across the sector, while reinforcing why professional advice must remain firmly in control.
The customer profile has changed significantly, and digital speed is increasingly expected when servicing anyone within these sectors. The role of AI is crucial, and it can absolutely be the engine to drive a thriving market, but professional advice must remain the steering wheel.
We believe the more AI you use within a business, the more human you can become. This is because AI can add real value by taking away the grind of the process and enabling specialists to spend more time on the personable aspects that really matter, such as understanding a first-time buyer’s concerns or stress-testing an investor’s property portfolio. Our focus can be on guidance, support and advice, rather than laborious admin tasks, and it is great to see the FCA supporting this with their perspective on AI innovation across the industry.
Behind the scenes, AI can read and cross-reference bank statements, payslips, accounts and ID, as well as flag inconsistencies, and support quality control. With consumer duty at the forefront of our minds, fraudulent activity and vulnerable clients can be highlighted more easily, paving the way for better advice, getting clients mortgage-ready and reducing the nasty surprises that often cause chain breaks in the property sector.
It can also transform the lender side by analysing real affordability data and behavioural trends at scale, which means lenders stress-test risk faster, design and price products more intelligently, and ultimately create fairer routes to lending for people who’ve historically been boxed out by criteria.
