Key Equity Release is linking with pension specialists Pense, demonstrating its commitment to delivering holistic and integrated advice to later life lending customers.
The UK’s most trusted equity release adviser has agreed the partnership with the Doncaster-based firm, recognising that conversations focused solely on equity release and the alternatives without expert pension advice are no longer sufficient for some customers.
Pense, which was founded in 2021, works with all major pension providers and searches the market for the best retirement products and rates, including annuities and advice on flexi-access drawdown.
Its platform provides access to up-to-date annuity rates and market data, empowering clients to compare quotes and evaluate their pension plan options in light of current market conditions. Clients also have their own designated representative or adviser.
Many Key customers require advice across property wealth, together with pensions, and the partnership is designed to meet that demand and reflect the FCA’s focus on joined-up advice on their retirement income strategy, including all assets.
The partnership will help boost good customer outcomes by offering comprehensive personalised planning as Key continues to evolve its customer proposition to provide a seamless and supportive experience.
Senior Director at Key Equity Release, Rachel East, said: “Our partnership with Pense reflects our commitment to delivering truly holistic support for customers in later life and is an important step in ensuring customers feel confident that every aspect of their finances is being considered.
Equity release is often just one part of a much broader retirement planning picture. By working closely with pension specialists, we can ensure customers receive more rounded, joined-up advice that considers their property wealth alongside their pension income and long-term financial goals.
This approach not only aligns with the FCA’s direction of travel, but most importantly, helps us achieve better outcomes for the people we support.”
Richard Morrall, CEO at Pense, added: “We look forward to working with Key Equity Release and helping their customers meet their retirement needs.
All types of advisers should be working more collaboratively rather than focusing solely on their own specialism so that clients can assess all their options in a fully transparent way, which benefits them and puts them in a better financial position.”
