Cash ISAs/Savings/Investment Accounts and 80% choose accounts with mobile apps

by | Feb 9, 2024

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With our recent piece on how cash ISA’s thrive and remain essential for savers, Mark Lusted, MagiClick UK CEO has commissioned research at the tailend of last year on how savers will choose providers who have an app over others who don’t. Mark’s statement can be seen below:

“With increased rate volatility, savers need to act fast to secure great cash ISA rates and a quick way to do this is with a digital savings provider with an app. 

In November last year, we found that almost 80 per cent of people would choose a new bank account based on the fact it has a mobile app, rather than traditional factors such as interest rates. People said they would consider disregarding one provider over another if they didn’t offer a mobile app for their instant access savings account.


The benefits are clear, as the account can be set up in minutes, easy to manage and transfer funds in and out whilst on the move all whilst savings are protected from the tax man, helping savers make the most from their money.”

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