Defaqto, one of the UK’s most trusted sources of financial product and market intelligence, has announced the appointment of Sally Boyle as Chief Sales Officer (CSO), joining the Defaqto board and leadership team. The role will drive forward the way in which Defaqto engages with its customers and partners, further accelerating its impressive growth.
Heading up Defaqto’s Sales function, Boyle will be responsible for managing sales across Banking and General Insurance, Asset Managers, Funds, DFM and Adviser clients and will work closely with companies which have recently joined Defaqto through acquisition. This means more engagement, closer partnering and better consultancy for Defaqto customers. As CSO, Sally Boyle will help clients leverage Defaqto’s products and services, to deliver customer value and maximise commercial benefits.
With almost 17 years in the field, Boyle is an accomplished leader in sales, marketing, coaching and training. Her previous experience comes from a range of industry leading brands in the investments and asset management space, notably 10 years with Octopus Investments growing their sales function and as Head of Marketing.
John Milliken, CEO at Defaqto, said:
“Sally’s market knowledge spanning retail investments, financial technology, and professional services exemplifies the customer-centric understanding we’re deepening at Defaqto. I’m very pleased to see us strengthen our leadership team with this appointment and Sally’s sector expertise, authentic approach and positive energy will be an asset in our mission of helping everyone make smarter financial decisions. This key hire will be a real catalyst for better customer engagement, delivering customer value and accelerating our current growth.”
Commenting on her appointment, Boyle said:
“I’m delighted to be onboard to support our customers’ success and help the business to accelerate in its growth journey. It’s a really exciting time to be joining, with new acquisitions and a commitment to invest heavily in products that truly serve our customers.
“Defaqto and its brands are integral to providing products and services that drive the whole industry forward. Having only just joined the business, I’m already incredibly impressed with the level of expertise across the team and the innovations in development behind the scenes. I can’t wait to help shape these for the benefit of our clients and their customers.”
