Guardian has today announced it paid £21,344,290 million in claims payouts during 2024 across 238 life, terminal illness and critical illness claims. This is an increase of 40% more paid out compared to Guardian’s figures for 2023 and is in line with the challenger brand’s rate of sales growth during its early years of trading.
The claims figures relate to products which have been in the market for 5 or more years. Statistics for more recently launched products – including Income Protection and Life Essentials – are not included and will be featured once they’ve reached this trading milestone.
2024 claims high-level statistics
| Claim type | % paid | Total payout value | Number of claims | Average amount paid |
| Life | 100% | £6,719,696 | 50 | £134,394 |
| Terminal illness | 94% | £4,916,015 | 32 | £153,625 |
| Critical illness | 92% | £9,065,309 | 129 | £76,481 (full payout) |
| Children’s critical illness | 100% | £643,270 | 27 | £35,679 (full payout) |
