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LifeSearch Protection Awards 2024: Winners revealed

by | Apr 18, 2024

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Legal & General was the biggest winner at the LifeSearch Awards today (17th of April). Voted for by ‘Searcher advisers, they took home three awards – Best Life Assurance Provider, Best Business Protection Provider and Outstanding Insurer of the Year.

Chole Davies, National Account Manager at Guardian was named Most Valued Player at an Insurer and Alain Desmier, Managing Director at Contact State was recognised as the industry’s ‘Leading Light for Protecting People Properly’.

The full list of this year’s LifeSearch Award winners, supported Iress:

Award titleWinner
Best Income Protection ProviderLV=
Best Critical Illness Provider (sponsored by CIExpert)Guardian
Best Life Assurance Provider (sponsored by Comparethemarket)Legal & General
Best Business Protection ProviderLegal & General
Best Proposition EnhancementAIG
Getting People ProtectedRoyal London
Keeping People ProtectedAviva
Exceptional Claims SupportRoyal London
Extending Accessibility and Inclusivity (sponsored by MoneySuperMarket)The Exeter
Most Valued Player at an InsurerChloe Davies – Guardian
Outstanding Insurer (sponsored by Iress)Legal & General
Best Protection Innovation MetLife
Best Use of Data and Tech to Refresh ProtectionSwiss Re Reinsurance Solutions
Best Supporter in Powering LifeSearch to Break BarriersSCOR
Bringing Protection to Underserved Audiences(sponsored by Teamspirit)Which? 
Leading Light – Protecting People ProperlyAlain Desmier

Debbie Kennedy, CEO at LifeSearch comments: “For over 20 years, the LifeSearch Awards have celebrated the very best the protection industry has to offer, paving the way for the development of next generation products and services. 

“In a year that has seen huge technological advancement and regulatory upheaval, industry change-makers who approach this as an opportunity to challenge tried and trusted ‘norms’ have really shone through. To protect more people properly, more of the same simply doesn’t cut the mustard. We all need to think and behave differently – our newer award categories seek to recognise those who have demonstrated that bravery and truly put their money where their mouth is.

”Congratulations out to all our winners and to those shortlisted for their work this year.”


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