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LiveMore unveils game-changing ‘counter-offer’ feature for brokers 

by | Sep 21, 2023

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LiveMore continues to make sourcing later life products simple for brokers by introducing ‘counter-offer’ to its later life platform. 

In an industry-first, brokers only need to key their client’s details once and LiveMore will return not only all product options available, but potential alternative options if the original product doesn’t quite fit. 

When receiving applicant details including the client’s income and expenditure details, a maximum borrowing calculation is made. If the client does not pass the affordability assessment for the originally chosen mortgage, the system finds counter-offers within LiveMore’s wide range of products. 


The newly-released counter-offer feature ensures the broker can take alternative options back to the borrower without the need to restart the application and rekey the information. 

LiveMore views technology as a key part of the solution and is building on the functionality of its new mortgage origination platform. This incorporates a fast Decision in Principle (DIP) and an affordability calculator that converts to DIP. 

The FCA’s recent review into the lifetime mortgage sector was critical of some of the advice given to consumers as options were often not explored. LiveMore’s counter-offer capability provides brokers with choice and fits well with Consumer Duty rules by suggesting alternative solutions. 


Leon Diamond, CEO and founder of LiveMore, commented: “The FCA has been clear that borrowers over 50 aren’t being given great advice. We believe technology is key to enabling brokers to give better advice to their clients. 

“We’re always listening to brokers, and we often hear they aren’t always confident in placing later life cases. In response, we’re building a holistic platform to take away the stress of placing cases for borrowers aged 50-90+. 

“When using LiveMore’s platform, brokers only have to key their clients details once. In exchange, we’ll show them every available product, from capital and repayment to interest only through to equity release. 


“With ‘counter-offer’, we go one step further and show alternative options that may work for the borrower, giving the broker a full picture to confidently go back to their client.”

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