Non-essential spend jumps 16% as longer and freer days put spring in the step of consumers despite cost of living rise, Nationwide reveals

ESSENTIAL SPEND (March 2022)
Spend category Total spend in March 2022 (£) % Change vs Feb 2022 % Change vs March 2021 Total transactions (March 2022) % Change vs Feb 2022 % Change vs March 2021
Childcare 3,447,708 26% 89% 133,623 25% 101%
Debt 592,454,100 21% 16% 3,101,600 14% 2%
Discount stores 95,206,907 18% -4% 4,604,547 17% 8%
Fuel/electric vehicle charging 289,622,948 16% 56% 9,667,477 12% 24%
Insurance 241,968,990 14% -3% 5,059,443 7% -5%
Mortgage payments 169,916,574 4% 1% 284,651 4% -3%
Motoring 237,451,123 20% 27% 1,630,310 10% 3%
Pets 45,491,656 14% 8% 992,585 10% 7%
Rent payments 17,978,003 3% 4% 80,461 3% 3%
Supermarkets 974,395,716 15% -1% 54,847,346 17% 18%
Travel 111,801,890 19% 212% 11,688,661 16% 154%
TV, phone & broadband 273,198,891 18% 0% 8,164,710 19% 3%
Utilities & Bills 425,802,231 -3% 10% 5,957,449 0% 0%
TOTAL 3,478,736,736 13% 11% 106,212,863 15% 20%

Ways to pay:

 The number of transactions being made using a credit card has risen 29 per cent in March compared to the same period last year as the rising cost of living perhaps leads to people needing to turn to credit. The increased number of these transactions led to a 31 per cent increase in the total amount spent.

The boom in mobile contactless as a payment method that started during the pandemic continued to play out, rising  21 per cent compared to the previous month and 154 per cent year on year.

WAYS TO PAY (March 2022)
Total spend in March 2022 (£) % Change vs Feb 2022 % Change vs March 2021 Total transactions (March 2022) % Change vs Feb 2022 % Change vs March 2021
Debit card 5,179,610,393 18% 18% 175,244,886 15% 35%
Credit card 731,810,296 17% 31% 14,136,186 16% 29%
Card contactless2 989,796,663 15% 67% 73,189,291 16% 47%
Mobile payments3 418,401,942 19% 165% 35,622,597 21% 154%
Direct Debit 2,183,133,234 11% 8% 27,703,878 9% 0%
TOTAL 8,094,553,923 16% 16%                   217,084,950 15% 29%

Mark Nalder, Head of Payments at Nationwide Building Society, said: “Following a slight dip in spending in February, March saw strong growth in overall spending as a result of 25 million extra transactions made during the month.

“Our data shows non-essential spending reached its highest level so far this year, which may come as a surprise given the continuing issues around the rising cost of living. However, after two years of enduring a pandemic, the combination of removed restrictions and longer days, our data indicates that people are making the most of the freedoms in 2022, whether that’s home or away.

“March also saw a significant increase in spending on charities. It’s perhaps no surprise that this has coincided with the conflict in Ukraine as people have looked to donate money to support Ukraine and the humanitarian effort.

“However, the spectre of rising costs, such as fuel, food and energy, remains and is clearly starting to bite. And with the energy price cap coming into effect in April, we can expect to see further pressure in this area going forward.

“With the current and expected future pressure on household finances, we would urge anyone who is worried about their finances to get in touch with their bank or building society to see what can be done to help them get through what might be a difficult time. We need to be conscious of how costs can creep up on us and prepare for how we might deal with them in the short, medium and potentially long term.”

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