Artemis has confirmed the launch this week of its latest fund, designed to tap into the increasing appetite of the world’s ever-larger middle classes for consumer brands.
The Artemis Funds (Lux) – Leading Consumer Brands will formally launch on Friday, 1st December 2023.
A 25-to-35-stock, all-cap global portfolio, the fund will be managed by Swetha Ramachandran, with the support of Artemis Head of Global Equities Alex Stanić and emerging markets expert Natasha Ebtehadj. All three are senior members of the company’s wider global equities team.
Ramachandran said: “Consumer brands touch every part of our lives, and our appetite for them is growing. The rise of the middle class in emerging markets is seeing consumption shift eastwards. The demographics are changing, too, as younger generations with a sustainability focus on buying less but buying better are turning to great brands in different areas – from gaming to experiences.
“We believe structural forces give this investment theme a significant tailwind, and we have faith in the power of brands to generate superior shareholder returns over the long term.”
Ramachandran is based in London and joined Artemis in early September from GAM, where she had been Investment Director of the GAM Luxury Brands Fund since 2019.
She spent more than 11 years at GAM, having started her investment career at Goldman Sachs as an analyst in 2006. She is a fluent French and Tamil speaker, as well as being conversant in Hindi and Spanish.
The founders’ share class will charge just 51 basis points AMC. The fund will be available in sterling, dollar and euro share classes.
