SimplyBiz has announced that Legal & General Investment Management’s (LGIM) Model Portfolio Service is the latest addition to its Risk Controlled investment solutions range, forming part of its Core CIP service to members.
Created in partnership with its sister company, Defaqto, SimplyBiz’s Risk Controlled range is designed to support both improved adviser efficiency and the suitability of consumer outcomes. The range helps advisers identify the best solution to meet clients’ investment objectives in line with their risk profile by aligning the investment solution to the advice and research process within the Engage system.
Rodger Baillie, Director of Distribution Services for SimplyBiz, commented:
“With the FCA beginning to look more closely at adviser adherence to Consumer Duty, advisers are increasingly streamlining their advice process, adding efficiencies which allow them to spend more time with clients, and that’s one of the many benefits offered by our Risk Controlled investment range. Additionally, broadening the range of solutions managed in line with our core central investment process provides more choice, allowing advisers the ability to demonstrate fair value assessment for their clients.
“LGIM is one of the biggest investment managers operating in the multi asset market today and is renowned for its focussed approach to supporting both advisers and consumers. They are now bringing that multi asset pedigree into the Model Portfolio Solution arena – which is the fastest growing sector across our membership – which is really exciting. We’ve worked closely with them for many years, and I’m sure our member firms will be pleased to see this strengthening of the Risk Controlled range.”
Ben Cherrington, Head of Wholesale Strategic Partnerships at Legal & General Investment Management, added:
“We’re delighted to announce our new strategic partnership with SimplyBiz, which brings LGIM’s Model Portfolio Service to the firm’s leading Risk Controlled Investment Solutions platform.
“Since we launched our MPS proposition three years ago, demand from advisers for the competitively priced, bespoke and accessible range of solutions that model portfolios can offer has only grown. We look forward to further supporting SimplyBiz’s membership as they seek to deliver positive outcomes for their clients.”
