St. James’s Place (SJP), announces that it is set to launch its first ever national brand advertising campaign in 2024, bringing the benefit of financial advice to life.
Building on SJP’s brand promise of ‘Embrace your tomorrow’, the multi-media, multi-channel campaign will champion the value of trusted one-to-one financial advice highlighting how the advice provided by its 4,800 highly skilled advisers has a transformational impact on clients’ lives.
At the heart of the campaign will be a television advert, due to air from spring of this year, demonstrating the importance of the value of advice throughout a life journey and the critical role played by financial advisers in creating positive outcomes for clients.
To support in its delivery, SJP has appointed Ogilvy and Mindshare – both part of WPP, a world leader in communications, advertising, and marketing – as its creative and media partners. This strengthens SJP’s existing WPP relationship with brand transformation agency, Landor, which has supported with the refresh of the SJP brand in recent years to highlight the company’s core values and the need for people to feel confident in their financial futures.
Claire Blackwell, Chief Client and Reputation Officer at St. James’s Place, says: “Financial advice is deeply personal and through this campaign we aim to bring to life the value advice adds to clients. We want to show how, throughout life’s ups and downs, the unique one-to-one support provided by SJP advisers can have a positive impact on people’s financial futures.
“We’re delighted to be partnering with WPP and the most talented minds in the industry. Ogilvy and Mindshare are creating and delivering this work and we are grateful for the immense support from Landor on our brand journey. We look forward to seeing the campaign live in the spring.”
Nicola Wood and Andy Forrest, Executive Creative Directors at Ogilvy UK, say: “Our creative brand campaign will fuse creativity, behavioural science and strategic insight into a compelling nationwide impactful celebration of invaluable advice.”
Jem Lloyd-Williams, CEO, Mindshare UK, says: “We’re thrilled to support SJP’s first ever national brand advertising campaign following our appointment as agency of record late last year. They are a fantastic client and genuine category leaders in their sector. We’re looking forward to working hand in glove with the team at Ogilvy to deliver a high-impact multi-channel campaign that further raises awareness of the heritage of SJP, and the vital role their experts and trusted advice plays in people’s financial futures right across the UK.”
