Sticky investment

 

Those looking for a sticky investment are being asked to give Sugru the once over.

Sugru is the world’s first mouldable glue and following a record breaking crowdfunding campaign in 2015 via Crowdcube (raising £3,548,820 from 2300 investors), it’s opening up to investors once again to support expansion overseas and new product innovation.

The company is aiming to raise £1.5m via Crowdcube. At the time of writing, the company is just shy of halfway to its target, with £713,000 on the table from 971 investors.

Since 2015, the Hackney based manufacturer has launched in France and South Africa, with plans to launch this year in Canada, Australia and New Zealand, whilst extending its reach in Europe.

Investment in the company’s research and development has resulted in the development of a new formula which allows children as young as eight years old to use the product. Scheduled to launch later this year, it’s the first in a series of new formulations designed to encourage more people to fix and repair their things.

Sugru inventor and CEO Jane ni Dhulchaointigh (pictured above) comments: “We’ve come an awfully long way since we tested the waters with our first crowdfunding campaign back in 2015. As well as launching overseas and working on new products and technologies, we’ve enjoyed huge milestones with our loyal community of over two million users around the world.

“Celebrating ten million Sugru fixes last year not only indicated the public’s increasing appetite for wanting to fix and improve the things around them but also reflected the community’s enthusiasm and energy for sharing tips on how to best use the product. The company wouldn’t be anywhere without these people so it makes sense

Sugru’s name derives from the Irish word for ‘play’ and is available in 10 different colours at a wide range of retailers.

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