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Tapping into women’s wealth

Adviseher

The role financial planners have to play in closing the gender advice gap is pivotal. That’s why Parmenion launched its #AdviseHer campaign. Only through advisers will the message that investing is simple and efficient truly reach a mass market.

It’s important however, that advisers recognise that they need to make some changes to claim a slice of this pie. We all know that there are too few female advisers, and that we are far from achieving gender parity in regard to pay and opportunity in the financial sector.

The way forward is for us to work together to promote diversity of thinking; the way we think about staff and recruiting, the way we think about who our client might be and the way we think about how money impacts both individuals and larger communities. Money is genderless and its time we all saw it that way.

About Emma Thomas

Emma is Chief Financial Officer at Parmenion, where she manages the finance team, CASS oversight and all financial areas of the business. She started her career at Deloitte where she qualified as a chartered accountant and worked with a wide variety of clients. She then worked for Tyco Electronics on Sarbanes-Oxley implementation and a tech start-up ClearSpeed Technology plc as financial controller. Prior to moving to Parmenion, Emma held several positions at Jelf Group plc, most recently Finance Director (Insurance).

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