BareRock, the digital-first Professional Indemnity Insurance (PII) provider, today announced the appointment of Lee Robertson as Non-Executive Director and Head of Strategic Partnerships. Robertson will drive the firm’s strategic partnership initiatives, lead the innovative BareRock Club community building programme and spearhead thought leadership efforts designed to cement and elevate BareRock as the recognised benchmark for PII excellence.
Robertson brings extensive experience from across the financial services sector, combining deep advisory expertise with strategic leadership capabilities and an unparalleled professional network. His appointment reflects BareRock’s commitment to building genuine partnerships with the financial advice community, while accelerating market reach and establishing industry-wide recognition of quality standards.
In his new role, Robertson will focus on strategic partnerships and business engagement, bringing his extensive industry experience and professional network to support BareRock’s continued growth in the financial services sector. At Board level, he will advocate the interests of C-Suite executives and senior decision makers of Club Members, establishing and chairing the BareRock Club Ambassadors – a curated council of influential financial practitioners and planners who will help shape BareRock’s strategic direction while promoting our innovative approach.
Jonathan Newell, CEO and Co-Founder of BareRock, commented: “Lee’s appointment marks a pivotal moment in our evolution. His deep understanding of the advice sector, combined with his strategic vision and extensive network, makes him the ideal person to drive our partnership initiatives and lead our community building efforts. We’ve always believed that the best insights come from practitioners who live and breathe quality advice delivery every day. Lee will help us transform that belief into a structured, powerful force for positive change across the entire profession.”
Lee Robertson, Non-Executive Director and Head of Strategic Partnerships said: “I’m excited to join BareRock at such a dynamic time in the company’s growth. The opportunity to work with like-minded professionals who share a passion for elevating industry standards is compelling. Through strategic partnerships and the Club Ambassadors programme, we can create a powerful network of quality-focused firms that not only benefit from BareRock’s innovative approach but actively shape its future development. This isn’t just about insurance – it’s about building a community that champions excellence, drives thought leadership and delivers better outcomes for end clients while positioning BareRock as the definitive standard for PII excellence.”
