UK provider Sanlam has announced a global brand “refresh” exercise, which it says will express more accurately the many changes that have been happening over the last couple of years. In particular, the development of the group into ‘a fully diversified financial services group with a global footprint.’

Sanlam_LogoAs part of this exercise, Sanlam UK says, from the 14th July 2014:

  •  Sanlam Private Wealth UK Ltd has changed its registered company name to Sanlam Wealth Planning UK Ltd to facilitate global changes within the Group
  • The following  Sanlam UK entities (Sanlam Distribution, Sanlam Life & Pensions Ltd, Sanlam Wealth Planning UK Ltd, and English Mutual Ltd) will trade simply as Sanlam
  • English Mutual Ltd, purchased by Sanlam in 2012, will trade as Sanlam. This will immediately increase the number of Wealth Planners operating under the Sanlam banner to approximately 100, and Sanlam it widens the brands geographical footprint, with offices in Bristol, London, Worcester, the West Midlands, Cheltenham and North Wales
  • A new logo and brand style is to be used

The group says that further announcements will follow relating to the restructuring of Sanlam businesses, sponsorships, programmes and the evolution of the Sanlam brand in the UK. More details as we get them.

In the meantime, look out for exclusive insights on the Sanlam story from IFA Magazine, which is shortly to meet with Alex Morley, CEO of Sanlam Wealth Planning UK, and Giles Cross, Head of Marketing, about the group’s new direction.

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