Aegon UK and Aegon Asset Management are pleased to announce that they’ll be sponsoring this year’s Pride Edinburgh and Fife Pride festivals. It will be Aegon’s sixth year sponsoring Pride Edinburgh and the third time sponsoring Fife Pride.
Pride Edinburgh is Scotland’s national and longest running LGBTQIA+ festival. It returns to full form on Saturday 24 June after a scaled-back event in 2022 due to Covid-19. It will consist of various activities and inclusive events to celebrate the LGBTQIA+ community, including a march through the city centre starting at the Scottish Parliament and finishing with a music festival at Bristo Square.
Aegon is also sponsoring the Pride Edinburgh’s Ride with Pride bus for the second year running. The bus is designed to provide better accessibility to everyone to join in with the official march.1
Fife Pride is also set to return for its sixth year, on 1st July in Kirkcaldy. In 2022 around 2,000 LGBTQIA+ people and allies of the community celebrated following a two-year absence.
As sponsors, Aegon colleagues will be at both events to engage with attendees about the business, how it celebrates inclusivity and diversity, as well as about its sustainability initiatives.
Andy Manson, Chief Marketing Officer at Aegon UK, said: “It gives us immense pleasure to support and attend these two fantastic events again this year. We’re an organisation passionate about creating a working environment that celebrates all forms of diversity and individuality, and our ongoing support of Pride events is just one of the many ways Aegon engages with our local communities.”
